Brazilian spirit takes centre stage: country turns to culture, sport and local experiences to inspir

British tourism to Brazil is booming, with visitor arrivals climbing 11.33% between January and September 2026 to reach 148,429 (up from 133,328 in 2025). Riding this wave of momentum, Brazil arrives at WTM London (3–5 November) with a strategic programme built to drive even higher numbers for 2027. The Brazilian pavilion will immerse the international travel trade in the country’s unmistakable energy, blending rich culture, sporting passion, and a famous way of life shared across its tables, beaches, streets, and stadiums.