Etihad Airways, the national airline of the United Arab Emirates, has signed a joint marketing agreement with the Cambodia Tourism Board to strengthen tourism cooperation and encourage more travellers to discover Cambodia through the airline’s global network. The agreement was signed during World Travel Market in London. The MoU provides a framework for the two organisations to work together to raise awareness of Cambodia as a leisure destination. Proposed areas of cooperation include joint marketing, destination promotion and engagement with the travel trade, highlighting the country’s cultural heritage and unique visitor experiences.
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