Hawai‘i Tourism Authority Reappoints Europe Team Through 2029

Breaking Travel News - Oct 1, 2026

The Hawai‘i Tourism Authority (HTA), the state agency responsible for representing the Hawaiian Islands brand globally, has selected ETM to lead its European marketing and communications activity through 2029. Operating as Hawaiʻi Tourism Europe (HTE), the account will be led from the UK by ETM, with dedicated account management and PR representation in Germany through New Age Marketing, part of ETM.

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