Let your hair down. This Hong Kong-born designer will turn it into fashion

South China Morning Post - Nov 14, 2026

“I would say it’s a beautiful mistake,” says Ruby Hung of starting her eponymous label in London in 2023. “For the longest time, I thought I was going to be a stylist or work for a [fashion] publication or a magazine. I didn’t even have a sewing machine back then.” Yet, at 25, the Hong Kong-born designer has already dressed musicians such as Tyla, FKA Twigs and Arca, as well as influencer Kylie Jenner, and showcased her work at industry-wide events, including London Fashion Week. Her choice of...

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