Travellers increasingly start with the ‘why’, not the ‘where’, says eDreams ODIGEO

Breaking Travel News - Nov 3, 2026

Travel demand was strong in 2026, with major concerts, sporting events and a growing preference for in-the-moment, flexible travel increasingly influencing where and when people travel, according to eDreams ODIGEO’s latest ‘A Year in Travel’ report.

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