Why GLP-1 users’ impact on food-inspired fragrance market is nothing to sniff at

South China Morning Post - Oct 31, 2026

From cherry and banoffee pie to Tabasco and sesame, the list of food aromas popping up in luxury fragrances keeps growing. Now some perfume makers are starting to ask if weight-loss drugs might be reshaping what consumers want in a scent. So-called gourmand fragrances like Thierry Mugler’s pioneering candyfloss-inspired Angel and Nina Ricci’s toffee apple scent Nina have been around for decades. More recent growth in the segment has been attributed to the Covid-19 pandemic-era boom in online...

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