With celebs and influencers glamourizing 'cigs' online, experts are carefully watching smoking trends

CBC - Oct 3, 2026

Social media is filled with images of celebrities and influencers lighting up cigarettes and hyping the habit of smoking, suggesting it's experiencing a bit of a cultural resurgence. Though data suggests tobacco use has long been trending downward, experts say if we want it to stay that way, harmful online content that glamourizes smoking shouldn't be ignored.

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